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ComputerScience@Mattel

Mattel Inc, makers of Barbie Dolls are releasing a new Barbie, who is a computer engineer (Related IEEE Spectrum Article).

The release is scheduled for tomorrow coinciding with Computer Engineers Week starting tomorrow. One might wonder with the choice of the organizers starting the week to coincide with Valentine's Day :)

This is especially relevant considering the fact that the number of women in CS is decreasing; and the special incentives both by the Industry and Academia to promote women in the field, e.g., Anita Borg awards, IBM's EXITE, etc.

Personally, I wish luck to the efforts :)